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Case study

Ticker: Predicting performance even before hiring candidates

September 4, 2024

As a connected motor insurance provider, Ticker relies on data for every aspect of their business. When they wanted to introduce more objective data points to their hiring process, they decided to use Thrive’s market-leading assessments to predict candidate performance and back their decisions.

Using the tool, they were able to enhance their recruitment process, support hiring managers, and hire top performers.

Who is Ticker?

Ticker is a motor insurance provider that makes connected insurance possible for every driver. Whether you’re a new driver, low-mileage driver, van driver or driver with past convictions, Ticker is making insurance easier.

They first started using Thrive in May 2021.

What did they want to achieve?

To back their recruitment decisions with data and make their hiring process more efficient.

What were their challenges?

As a connected insurance provider, Ticker is no stranger to collecting and utilising information to make processes more efficient. “Our product is a data-led product, so everything else has to follow,” explained Melissa Broughton, Chief People Officer at Ticker. However, before introducing Thrive, the organisation’s recruitment process did not follow the same data-diligence they applied for every other aspect of the business. It included two rounds of competency-based interviews, and not objective data points.

“Our product is a data-led product, so everything else has to follow.”

Melissa wanted to back the hiring process with more information and to make it more efficient, and psychometric assessments seemed like the obvious choice. “Prior to Ticker, I had experience of using psychometric assessments in other companies, and I think they are really valuable in giving you insights to help probe better in the interview, in order to make the interview process more effective,” she said. “However, in 2021, we were still pre-major fundraisers as a startup. So I couldn’t really go to the CEO and ask for a really expensive recruitment tool.” This started a quest for an affordable yet robust assessment provider.

Solution: Thrive’s market-leading assessments

Ticker decided to go ahead and purchase Thrive due to its low price and high scientific validity. “Thrive is affordable and very usable, it’s very easy to set up tests and make them relevant to the role that you’re looking to hire for,” Melissa explained. “The reports are also really simple and easy to understand, so even line managers who have no experience of psychometric assessments can understand them too.”

“Thrive makes our selection process far more rounded.”

“Implementing Thrive was really easy, we ran some sessions with the recruitment team to explain what it was and that we’re going to trial it for six months and see whether we feel it’s got additional value to our process. That was three years ago, so clearly people bought into it — they could see the value it brings,” Melissa added. Their recruitment process now includes an informal interview, the Thrive assessment, a technical test, and a full competency-based interview informed by the data from the assessments. “Thrive is a very accepted part of our process now, making it a far more rounded selection process,” Melissa summed up.

The results

“We’ve been really impressed with Thrive. Introducing this tool has definitely enhanced our recruitment process.”

Enhanced recruitment process with data

One of the main reasons Ticker wanted to introduce a psychometric assessment into their process is to be able to make their process more efficient and data-backed. “We’ve been really impressed with Thrive. Introducing this tool has definitely enhanced our recruitment process,” Melissa said. The data produced by the Thrive assessment enable Ticker to consider candidates on a more holistic basis, and inform their already extensive competency-based interviews. “Even if I don’t use the interview questions that are suggested by Thrive directly, it prompts a different question that might be slightly more relevant to this role or their CV, so it’s very helpful, I always glance through the questions.”

“We have been able to explain exactly why we do or don’t think a candidate is the best fit for us.”

Relying on an objective data-point has also helped Ticker save time with recruitment agencies trying to advocate for their rejected candidates: “Agencies are sometimes really pushy when you say you don’t want to progress with their candidate any further. Instead of giving them a general answer, we’ve been sharing the Thrive results, which has been quite useful as we have been able to explain exactly why we don’t think they’re the best fit for us.”

Supported hiring managers in making the right decision

Backing their decisions with data wasn’t only an exercise for the sake of it, but also to ensure their hiring decisions are right every time. To do this, Ticker needed a tool that would be simple to use for recruitment experts who have training in using psychometric assessments, as well as team managers who have no prior knowledge of interpreting results. “Thrive’s simplicity to use and understand the results is the main reason I’ve been able to get the hiring managers on board. We provide interview coaching and we stay close to them during the process, but I don’t want to be sending them on a training course to interpret results of psychometric assessments. This would not be a good use of all of their time. So any tool we went with had to be easy for non-recruitment experts to understand, and Thrive definitely is,” Melissa explained.

“All round, Thrive is a simple, cost-effective, but really value-add tool.”

“Thrive is easy to use, easy to interpret, and the candidate feedback is great. I’ve done a few myself for a few roles just to test it, and it’s an easy candidate experience as well. All round, it’s a simple, cost-effective, but really value-add tool.”

Predicted candidate performance

At the heart of making the right hiring decisions is being able to predict the performance of potential employees even before they start working for your company, and Ticker’s results couldn’t have been more impressive. “We found a strong correlation between really successful people at Ticker and those who got great Thrive scores. Conversely, quite a few of the individuals who were a moderate fit, who we took a bit of a gamble on, haven’t passed the probation period,” Melissa said. “Some people that we’ve hired who were a moderate fit have been brilliant, so it’s not a perfect science, but there’s a good correlation between strong performing Thrive and successful candidates. We were impressed with that when we looked through the data after the probation period ended.”

“We found strong correlation between really successful people at Ticker and those who got great Thrive scores. Our results reinforce how valuable this tool is.”

Melissa thought that the correlation really indicated the strength of the Thrive platform: “It was an easy tool all round, but also a good judgement of character having now done loads of them and hired — and fired — a number of people in that process. Our results reinforce how valuable this tool is.”

Interested to hear how Thrive can help you produce similar results? Book a demo with us today.

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